Marketing Management
Course Fee: €395
Distance Learning Course of 8 modules
Enrol for this course online now with your Credit or Laser Card»
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By contacting us on 01-2897579»
Course Details:
The essence of this management course is to improve your own performance as a manager and to help you contribute positively to marketing discussions, plans and campaigns.
The language of marketing is fully explained. Terms like positioning, branding, relationship marketing, segmentation, product life cycle are all covered.
The course goes on to show you how to interpret reports and data on markets and customers, how to recognise the pros and cons of different marketing strategies and finally concludes with a section on how to make successful business and management decisions by using the tools of marketing.
Included with this course is a Management/Leadership Test which is conducted on our behalf by Verax International. This test has to be taken on line and the results will be sent directly to each student by email usually within 3/4 working days.
The test will allow you to assess your own performance against 16 key management/leader competencies - such as customer focus, decision making, creativity and team working - which are valued by employers and which are very important for effective performance as a manager or team leader. There is one test for managers in the public sector and a separate test for all other managers. Depending on which version chosen, your performance is benchmarked either against 15,000 or so managers in the database or against public sector managers only.
In summary, this unique test will show you what to stop doing (or do less of) and what to start doing (or do more of) in order to become more effective in your current role/activity. In effect, you are told what you need to do to become a more effective manager and team leader and most important of all, how to do it.
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